About Us

Entrepreneurs within the Pakistani designer shoe industry, Samia & Azmay are sisters with popular acclaim, renowned for providing
unmatchable quality, exceptional detail and global trends to the local designer shoe industry. Having actively been designing
for the last 15 years and in retail for the past 12 years, the duo are often recognised for pioneering the concept and retail of formal
designer footwear in Pakistan, having been the first to adorn their creations with the likes of brooches and Swarovski crystal mesh,
in Pakistan. Initially introduced their footwear at small exhibitions in 1998.

Equipped with a diversity of European courses and training in shoe design from countries such as Italy and Geneva, Samia &
Azmay use only the best Italian leather on specially designed shoe lasts made specifically for their brand. Ever quality and design
conscious, Samia & Azmay work closely with specialist leather technicians armed with decades of experience, at their own manufacturing
facility, to test skins for durability and longevity before using these in any article. Indeed even the brooches used by the
brand are also designed and manufactured by the team themselves.

Samia & Azmay's design aesthetic manifest within the brand is coveted for their experimentation with skins, textures, colours and
stones, consistently interpreting popular western footwear trends to an indigenous context, thereby working as style leaders within
the footwear industry. The brand is distinguished for their signature introduction of Swarovski encrusted shoes, also using fabrics
such silk, satin and jamavar on genuine leather to create elegant and chic footwear and now clutches, for all seasons and occasions.
Constantly innovating, the brand has recently expanded to include a line of 'Shoes for Little Girls' and over the course of
their 12 year history they have also collaborated within the fashion industry with leading retail icons and luxury prêt wear designers
, defining footwear styles at numerous fashion shows and collections to date.

Having grown exponentially in the last decade, Samia & Azmay Shahzada now offers major retail presence across Karachi, Lahore
and Islamabad through six distinct outlets. The brand has come to be synonymous with a complete range of local luxury footwear,
providing their clientele with a high end retail experience. Their designs range from the more minimalist approach to engaging
ethnic, oriental, and modern art inspirations thereby catering to a diversity of women and their personal styles in the form of formal
wear, flats, clutches and shoes for children. The brand is credited for introducing local designer stilettos to the country in the late
nineties, the mule trend, the cuff heel style and as the first manufacturers of the d'orsay style pump and the ballet shoe style.
Never compromising on quality and comfort, Samia & Azmay also pioneered and continue the use of the padded sole in their flat
shoe collections for extra comfort, despite this being shunned by other shoe designers on account of its expense; the brand also
custom designs formal footwear for people with problem feet.


  • Samia & Azmay - Women Collection

    Women Shoes

    Handmade from the finest Italian leather with Swarovski crystals..

  • Samia & Azmay - clutches Collection


    Handmade Italian leather available range from formals to smart casual.

  • Samia & Azmay - girl Collection


    Affordable designs for your little princesses.